While video creators ought to get paid for making decent videos, and the infrastructure powering YouTube is ludicrous in its size, cost, and complexity, it's not like the 'Tube is hurting for subscriptions. Parent org Alphabet said in February there was 'great momentum' in YouTube subscriptions. If you take that 80 million and multiply it by 12 bucks a month, that's $11.5 billion a year. Late last year, YouTube said it had reached 80 million Premium subscribers, up 30 million from 2021.

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YouTube's ad revenue stood at $29.2 billion in 2022, just up from $28.8 billion in the year before, making up just over 11 percent of Google's total annual revenue.Ĭrucially, though, YouTube banked $7.96 billion from ads in the final quarter of 2022, down nearly eight percent from a year-ago's $8.63 billion. It feels as though the video giant has been stepping up its advertising, pushing more and more unskippable promos to viewers.

We're kinda surprised it's taken YouTube this long to tackle online advert refuseniks head on. YouTube's terms of service, last updated in January 2022, do not explicitly ban or even mention ad blockers, though there are broad statements in there forbidding, say, the modification of video content and the circumventing of parts of the service, which we suppose might cover browser extensions and other tools that strip out ads from pages.

Adblocker for edge